Ausbildung des internalen Teams

Internal team training

Assignment

Alensa, one of the largest sellers of contact lenses in the Czech Republic, has asked us to train their internal marketing team and set the “Best Practice”.

Solution

We decided to train the marketing team in PPC, SEO, RTB and social network marketing. They created three internal marketing teams – Inbound, Social and SEM team. Each team has its guarantor with knowledge from a specific area so he/she can continue to train other team members. We then planned out the individual team tasks to be easily met on a monthly basis.

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