David and Jirka, WOODIES founders and owners, came to ask if we would be able to help with grasping of the complete digital strategy at the very moment the entire brand changed. From a small company selling wooden watches and glasses, they became a company selling complete "high-fashion" assortment.
Not only we looked at the performance channels, but we also considered the positioning of the brand itself and now we are helping to maintain the set strategy.
Within the performance campaigns, we were able to help in the very first months when we helped to increase their performance by almost a third by simple interventions in PPC campaigns. The high-quality redesign that took place at the same time along with the optimized campaigns also managed to significantly increase the conversion rate of the site.
David Homola, Co-founder, WOODIES.CZ
The FIREMEDIA team took over the campaigns in the least grateful moment - when we were changing the entire e-shop and its conversion dropped. Despite this situation, thanks to their activity, they were able to get the conversion up again and expand our campaigns to areas such as affiliate or e-mailing, which brought us almost a quarter of turnover in the third month of cooperation.